As the owner of your business, you know more about it than anyone else. In fact, you know so much, you probably take some of it for granted. It's common for business owners like us to make assumptions about what others understand about our business, our products or services, even the language we use when we talk about it.

Now complicate that with the fact that you are looking for funding to expand your business from someone who knows little or nothing about your business.

The potential investor may have experience in your industry... or not.

It's your job to help the Slam Dunk team understand your industry, your market, your business, and your funding needs. Tell us what we need to know to get you the best match with the 'right' private investor.

You've been in the trenches on a day-to-day basis and you need to bring Slam Dunk and the investors up to speed. The best way to get that started is with an Executive Summary.

An Executive Summary for Slam Dunk is a 1-2 page document that includes these critical elements:

• Overview of your business funding project
• Overview of your business
• Funding Purpose Summary 
• Investment Highlights
• Exit Strategy for your business/project
• Project Management you'll provide for investors

Keep it simple but be sure you tell us the critical information. Remember you are talking to someone who knows little or nothing about your particular project.

Don't let this intimidate you. Send us your best effort along with the Questionnaire and, rest assured, we'll let you know when we need further information.