How Do You Know What Works?
You spend hours on your marketing pieces, right? Creating ads, writing letters and emails, designing postcards and business cards, recording audio and video, and whatever else you use to get the word out about your business. Even if you don't actually create the pieces yourself, you still spend plenty of time on them.
Not to mention the $$$$$ you spend on printing, postage, graphic and web designers, ad placement, copywriters, studio time etc etc. It's like a BIG BLACK HOLE from which there's no return.
The million dollar question is...
Is it worth it??
Want to know the simplest way to find out?
Make sure every marketing piece you use is a direct response piece.
That means you give your prospects and clients a way to respond to each piece AND you track their responses.
If you don't do both of those things, you are pouring your hard-earned money right down that BIG BLACK HOLE. Wave good-bye to your $$$$$. If you don't give them a reason to respond and then track that response, you'll never know where, in your marketing campaigns, you are getting the most bang for your buck.
One of our coaching and consulting clients, Ross Dik of Knight-Dik Insurance in Worcester Mass, is a master at tracking the results of his marketing. He tracks everything, and I mean everything. He's created systems that make it easy for him to do that, and to know to the penny what his return on investment is for any given marketing piece or campaign. Ross started small and built his systems up over time and so can you.
No more ducking the Yellow Pages guy!
So, if you're tired of fighting off the Yellow Pages guy and giving in because you think you should, you need to start tracking which of your marketing pieces are worth spending money on. Even Yellow Page ads should give the reader a trackable way to respond, like a Yellow-Pages-only offer they have to ask for.
One of our colleagues uses different 800 phone numbers for different marketing offers, giving him an easy way to track the response to different offers he makes. When we send marketing emails through Infusionsoft, we use special links that enable us to track response easily.
If you are spending money on ANY marketing piece that doesn't contain an offer and give the prospect a trackable way to respond, you are wasting money. It's that simple.
So make your offers and track the responses. Then compare expense vs revenue for each marketing piece and campaign so you'll know your return on investment and where to put your money in the next quarter or next year. You'll be SO glad you did!
To your best success,
Dom & Kerry Cassone
P.S. Please forward this publication to your friends and colleagues. And invite them to subscribe as well at www.SlamDunkSystems.com.
P.P.S. Are you already tracking your marketing results? What's the one secret you'd share with someone who's new to the concept? Email us at
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and tell us your secret to share and we'll send you a book by marketing guru, Dan Kennedy, that will knock your socks off!
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Infusionsoft is automated follow-up marketing software built specifically for entrepreneurs and small businesses who want to grow quickly and profitably. If you want to convert more leads, get repeat sales, grow your business without growing your staff, manage your lists, and automate your marketing, you owe it to yourself to learn more about Infusionsoft. It's web-powered easy-to-use interface makes it easy to access from the beach or out-source to your assistant. The end result is ultra-targeted marketing, effective communication and more profit!
