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Here's a peek at what's inside this issue:

Feature Article - Are you giving them what they really want?

Zack Speaks - What Happens in Vegas...

We Recommend - Getting your technology act together

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Happy Halloween!

Halloween is the biggest holiday in the U.S. -- for adults! Why is that? Maybe because it brings out the kid in us again and lets us be kid-like in a totally acceptable way? When I was on the cusp of becoming a teenager, I remember how disappointed I was when my folks said no more trick-or-treating. That meant no more dress-up.

Then I grew up and had children of my own and got the opportunity all over again to participate in Halloween, even to the point of making my children's costumes (as you can see in the picture of our daughter and son with 2 friends) and dressing myself in costume to hand out the candy to kids knocking on the door. Now we've gone full circle and our granddaughter, as a scary witch, is enjoying all the fun of Halloween.

Are you letting the child inside you loose every now and then?

To your best success,

Dom & Kerry Cassone

P.S. Please forward this publication to your friends and colleagues. Invite them to subscribe as well: www.SlamDunkSystems.com

P.P.S. We’d love to hear your feedback or questions anytime. You can reach us at 508-393-7726 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

They say…What Happens in Vegas…

Stays in Vegas…Unless you have a good spy network as I do. Then it gets out of Vegas and then you have to deal with the consequences. You see Dom & Kerry just came back from a “business” trip to Vegas where they were presenting at the Tax Marketing For You training event…or so they say (more on that later).

Well, I have proof that they were consorting with other Macaws while I was locked in my cage (usually I prefer to refer to it as my house, but in this case, cage REALLY fits) in cold Massachusetts while they were in sunny Las Vegas. You can see from the picture that was sent to me by my extensive network of covert operatives that they were misbehaving while in Vegas….don’t you worry, I have already made them pay for that little indiscretion!

Anyway, now that I got that off my chest, I guess I should tell you a little about the work (what little of it there appears to have been) that Dom and Kerry purported to have done while in Vegas (I’m not too bitter, am I?). They went to present to the Tax Marketing For You members on "Fixing Your Follow-up Failure" and using automated ways to follow up with clients and prospects.

So let me tell you, my adoring fans, all about follow-up.

Follow-up is critical!

You must regularly follow-up with not only your prospects but perhaps more importantly with your existing clients/customers/patients. Do you know that you lose 10% of your influence with your customers for each month that you do not have contact with them? It’s true! So after a few months, when it comes time to use the product or service you provide, they may call the guy they just got a mailing from and not call you.

As far as prospects go, a full 81% will not buy until they have been “touched” by you 5 or more times! This is not 5 hard-core sales calls either. There is a whole science to this that my bird brain cannot possibly understand, but even though I hate to give them credit, Dom & Kerry do understand this stuff.

Anyway, I gotta go and continue to make them sorry to have ever done what they did in Vegas!!

Hanging out on my perch till next time,

PS – One of the ways I am making them pay is….I am molting again so there are feathers everywhere. Hee Hee!

PPS – Dom & Kerry use a product called Infusionsoft to automate their follow-up (and to send out my musings to my adoring fans). If you want more information about Infusionsoft (like what does a Macaw know about these things….they're not peanuts, Brazil nuts, macaroni or blueberries, etc., so what do I care), call Dom, or go to www.zacaw.com/infusion.

Are You Giving Them What They Really Want?

by Kerry Cassone

It would be nice if we were all mind-readers. I don't know about you but I sure am not. So when it comes to building a successful business and providing our clients with the best possible products and services, we have to find out what they really want.

Too often when entrepreneurs start a business, or create a new product or service for an existing business, they do it in a vacuum. That is, they do WHAT THEY THINK their market wants. Successful business is NOT 'build it and they will come'. You have to find a niche and give them what they want. Find an itch and scratch it.

If you have an existing client or prospect list, you can ask them, preferably in a targeted way, BEFORE you create the business or product or service. Get confirmation BEFORE you waste resources like time, energy, and money building something nobody wants. Try www.surveymonkey.com.

Check out what your competition is offering that's popular. Then add your own twist or tweak to it and offer it to your own clients.

Another way to find out what your clients or prospects want is to listen. Listen to the questions they ask you. That's a roundabout way of them telling you what their issues are, issues you can 'answer' in a tangible way. Examine your FAQs closely to learn what your clients and prospects are telling you.

Better yet, use more than one method to gather the information you need. Then give them what they really want.

Frustrated with your website hosting company?

Tired of impersonal, sluggish service? Wish you had easy access to the same person who understands your company's needs? Someone who knows and cares what you are saying and can solve your problem when you needed it solved?

Zacaw Enterprises offers customizable professional hosting for your website with features you dream about and probably some you don't even know about yet. We've been designing and hosting websites for entrepreneurs, information marketers, coaches, and brick-and-mortar businesses almost since Al Gore invented the internet and are constantly upgrading our services to meet the demands of the marketplace. So we 'get it'.

Need unlimited emails? No problem. Need PHP? No problem. Need web access for when you travel? No problem? Need marketing integration? No problem. Need plenty of bandwidth for your ecommerce? No problem. And don't want to pay through the nose? No problem. And that's only the beginning...

We understand and deliver what you need in order to have the most reliable, most professional presence on the web. And when you have questions, you talk to the same person every time.

Your customers deserve the best. And so do you.

Contact Dom at 508-393-7726 ext 3# or This e-mail address is being protected from spambots. You need JavaScript enabled to view it for information on a customized, affordable hosting program for your website.

Frustrated with your website hosting company? Tired of impersonal, sluggish service? Wish you had easy access to the same person who understands your company's needs? Need someone who knows and cares what you are saying and can solve your problem when you needed it solved?

• Zacaw's famously customizable hosting services
• features you've dreamt about having
• personal 1-on-1 service from someone who 'gets it'

Contact Dom at 508-393-7726 ext 3# or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Can a conference call technology be SEXY? I say... ANYTHING THAT MAKES YOU MONEY IS SEXY! :)

Legendary internet marketing pioneer Rick Raddatz has just launched a new conference call service that solves your Top 7 Most Embarrassing Conference Call Problems.

Now I wouldn't say Rick is all that sexy but his new conference call service? Yeah baby!

It has a ton of cool features nobody else has... features that help you make money.

Check it out here:http://www.zacaw.com/nconnects

Infusionsoft is automated follow-up marketing software built specifically for entrepreneurs and small businesses who want to grow quickly and profitably. If you want to convert more leads, get repeat sales, grow your business without growing your staff, manage your lists, and automate your marketing, you owe it to yourself to learn more about Infusionsoft. It's web-powered easy-to-use interface makes it easy to access from the beach or out-source to your assistant. The end result is ultra-targeted marketing, effective communication and more profit!

Get more information about Infusionsoft OR if you're ready to see how it could work for your business, get a demo today.

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Disclaimer

Is creating the business of your dreams giving you headaches? Does the thought of making technology, systems, and marketing work FOR you, not AGAINST you, keep you up nights? Would you give your right arm for someone who can help you put it all together faster, better, more effectively, and more creatively?

Well, we don't really want your right arm. At Zacaw Enterprises, we'll do it for less, we promise. We'll help you create, organize and, best of all, implement a plan that will take your business, new or established, to where you want it much faster than you can do it alone. Some of our consulting clients need a simple straight-forward plan; others need everything from soup to nuts. Or maybe you 'just' need coaching. Our specialty is working with you to design and execute the right plan for you to meet your goals. After 15 years in business, we've seen it all and done it all.

Entrepreneurs tend to try to be the be-all and end-all for our business. We tend to kid ourselves into believing that we can do it better. Then we hit the wall. Sound familiar? There are only so many hours in a day, only so many brain cells that function before you through up your hands in desperation. That's when you need Zacaw. Or maybe you'll realize you need us BEFORE you hit the wall.

Contact us at 508-393-7726 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Cry on our shoulder. Tell us all your troubles. We'll fix it. That's what we do.