Ok, we've reviewed Who (...is your business), What (...funding do you need), and Why (...consider your project), now onto 'HOW do you get funding' through Slam Dunk Systems.

You'll need to complete our initial questionnaire and return it with an Executive Summary about your business and project for funding.

For an Executive Summary, you are the best person to write a description of your business and the project you need funded. Easy to say. If you've never formalized this before, consider this: Imagine telling the details of your funding project to someone who knows nothing about your business but is very interested to learn more about it. Because it's your 'baby', you get animated and passionate about it, using terminology and making assumptions, and pretty soon the person you're talking to gets a glazed look and changes the subject. Been there?

Now try it this way. Prepare first, write second. An effective way to prepare to write this description is to imagine telling that same person who knows nothing about your business or project while remembering to use less assumptive words and phrases. Your reader has probably owned a business themselves. BUT, not only do they know nothing about your particular business and nothing about your project to be funded, they also may know nothing about your target market and market trends.

Your 1-3 page Executive Summary gives Slam Dunk Systems and our investors a better understanding of your business, what you need the funding for and why, and how you expect and project the investor will benefit from establishing a relationship with you.