WHO... is your business? PDF Print E-mail
You’ve got a really great unique idea or project or widget that will explode your business out of the level it’s in and into the hyperspace. This is the best thing since sliced bread and your target market is crying out for it. You can see that if you don’t do this, you are leaving way too much money on the table. You’ve got a plan; you’re ready to ramp up. All it takes is money. A lot of it.

You’re an entrepreneur who understands that leveraging yourself is critical to becoming super-successful. There are only 2080 hours in a year, working 8 hours a day. Okay, so as an entrepreneur you probably push that a bit or a lot (don’t we all?) but you still can only work so hard, so fast, so consistently, so productively. And, let’s face it, it’s going to take a lot more output than you can do in the time you need to do it to drive this new project to success before it loses its competitive edge or place in the market. You gotta have speed! And you know money buys speed.

Any funding source, whether private or institutional, wants to know who you are. They want to know what your business is about, how long you've been in business, your products, your track record, etc. If you're a new business just starting out, they'll want to hear what your plans are and why you believe they will be profitable. So ask yourself a few key questions:

  • What's the focus of my business?
  • How does my business make money?
  • What's going on my target market?
  • What's so unique about the project I want funded?
  • What would an investor need to know to decide in my favor?
 

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